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Physician Outreach Marketing

That Won't Make You Look The Same As The Competition.

  • How Does The Physician Outreach Program Work?
    OM assigns one or more liaisons to represent your practice. These liaisons work to establish rapport & educate through targeted outreach to potential referral sources. Much like a pharmaceutical rep, they arrange meetings with physicians and referral coordinators, using their time together to explain the value of sending referrals to your practice.They use proven methods to identify referral potential, qualify & score the practice/physician as a potential referral source, and determine who the key decision-makers are.
  • How Long Does It Take To Generate New Referrals?
    On average, you can expect to see changes to referral patterns after 6 months. It takes time to build rapport and credibility with potential referral sources. In some cases where the environment is highly competitive, it may take significantly longer to penetrate the market.
  • How Much Of A Commitment Do I Have To Make?
    Contracts for Physician Outreach Representation are six months minimum.
  • How Quickly Can We Get Started?
    Physician Outreach programs take at minimum 1 week to set up after contract signing & first payment. When you speak to our team, they will discuss implementation timelines and collaborate with you on the best start date for your practice.
  • What Are The Payment Terms & Billing Options?
    Physician Outreach programs are all prepaid meaning we require you to make payment before the start of work every month. In addition, we require a signed credit card payment pre-authorization agreement on file, which will be used to fulfill your payment if you do not initiate payment manually upon invoice. The first payment is due at contract signing, and future payments are billed recurring monthly.
  • How Can I Increase My Workers' Compensation Revenues?
    Task an existing Employee to promote the practice to the Workers’ Compensation industry, or hire, train and manage a new employee to do it, or outsource this to a company whose sole focus is to consult with medical practices on growing their workers’ compensation revenues.
  • What Is Required Of Us?
    Partnership is key. OM maintains very high standards and requires certain criteria is met and maintained with each OM client. A “partnership” needs to be established as each client holds responsibilities such as providing access to communication with the physicians directly, responding to our initiatives timely, attending and participating in regularly scheduled calls/teleconferences/meetings with OM leaders and account managers, and following through on agreed-upon tasks, activities, and timelines. This is necessary for OM to most effectively provide the services recommended and selected with the goal of increasing business and revenue for the practice.
  • What Is Your Target Audience?
    OM can connect with professionals from across the Workers' Compensation spectrum from claims adjusters, case managers to risk managers to TPAs to self-insured and so on. Even in a perfect world, you would find it difficult to establish and maintain these relationships on your own. OM does it all for you. Plus, as you know, the Workers’ Compensation system can confusing for medical providers. The Insurance Industry: Employers & Self Insured Employers Third Party Administrators (TPAs) Managed Care and Case Management Companies, Government, Governmental Agencies & School/Municipal Boards.
  • Do I Need To Be In Network With All Workers' Compensation Networks?
    A team of experts in network development will work with the Provider to review current contracts and rates, make recommendations for the best contracts to ensure that you are a member of the major networks and in good standing.
  • How Can We Measure Growth?
    First, establish a baseline of your current Workers’ Compensation revenues as a percentage of your practice’s total revenues. This will help you to measure where you are now and also use as a baseline to compare against future growth. Understanding the history of workers’ compensation referrals is of significant advantage to OM in its endeavors to increase PROVIDER’s workers’ compensation referrals. Utilizing the Referral Tracking System is essential. This helps determine the benefit of utilization of OM’s services.
  • Will OM Schedule CEUs?
    Yes. Through OM Education™, physicians will be offered opportunities to prepare outlines for CE approval so physician can present to TPAs, self-insureds, and at OM symposiums and webinars. In addition, OM will also schedule CE dinners, luncheon, symposiums and other educational events. OM is registered with the State of Florida to provide Continuing Education through approved courses of interest to professionals in the workers’ compensation, auto/liability, legal, and healthcare industries. CE credits are approved for: Workers’ Compensation and Auto/Liability Adjuster, RN/LPN, CCM, CLE/attorneys, Paralegals, CME.
  • What Are Best Practices And Why They Are Important?
    The OM WorkComp Ready™ certification prepares physicians and staff so the practice can effectively welcome and manage Workers’ Compensation patients in need of care and services. This program benefits patients, employers, nurse case managers, adjusters and TPAs, specialty physicians and staff. The OM WorkComp Ready™ certification ensures providers are experts in managing the necessary steps and documentation including timeliness of patient evaluations, documentation, orders and appropriate processing, and the DWC25.All clients represented by OM are required to meet certain criteria of the OM WorkComp Ready™ Program. Workers’ Compensation industry professionals understand the value of ensuring smooth handling of all involved with the care and treatment of a patient injured at work. All involved want the best treatment possible for the patient and it makes good business sense to ensure all processes are provided effectively. Workers’ Compensation professionals are assured that physicians and practices with the OM WorkComp Ready™ seal provide the highest level of care and treatment, are compliant with workers’ compensation guidelines, and all processes are met or exceeded. The OM WorkComp Ready™ program is an OM trademark of excellence. The industry recognizes OM's WorkCompReady™ Certification as the gold standard in workers' compensation training. This course was developed in collaboration with industry leaders, and it provides physicians and their staff with the education and training they need to effectively manage Workers' Compensation cases.
  • How Quickly Can We Get Started?
    Onboarding can take at minimum 1 week to set up after contract signing & first payment. When you speak to our team, they will discuss implementation timelines and collaborate with you on the best start date for your practice.
  • What Are The Payment Terms And Billing Options?
    First payment is due at contract signing, and future payments are billed recurring on a monthly basis.
  • What's Included In With My Monthly Payment?
    Industry Audit is conducted Review and Development of Marketing Materials, as determined necessary Workers’ Compensation Network Analysis Work with physician on applications to become a provider for networks - CE Certification – Physicians and/or practice professionals require certification Staff and Physician Training specifically in all aspects of workers’ comp “New OM Client” Announcement is distributed A team of experts in healthcare and Workers’ Compensation dedicated to marketing the practice Direct Representation at Site Visits and meetings with employers/carriers Continuing Education Set- Up Coordination of appointments and meetings including “Meet-and-Greet” Active participation and representation in industry events including galas, seminars, fund-raisers. Continuously developing new relationships and maintaining and strengthening established relationships Maintain the presence of the practice in the industry Quality Assurance audits by conducting visits, calls, and sending emails to referral sources to ensure satisfaction and to solve any issues that may arise.
  • Do I Need A Seperate Marketing Budget?
    Yes. A monthly marketing budget is required. OM will request prior authorization according to clients needs as determined in client’s best interest to achieve increased referral and revenue objectives. OM will not exceed clients monthly marketing budget. Ensuring cost and time effective management of client’s budget by OM is through one of two methods: Clients assigns a specific credit card to OM which OM utilizes for marketing events including but not limited to lunches, in-services, and grassroot events. OR OM submits a separate request in advance of each month in which services and marketing expenditures occur. OM will know in advance of marketing budget expenditures and all receipts will be sent to client by OM monthly.

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