• OM

1 Veggie Bowl Please, With Guac, Hold The Sour Cream

Pre-Covid, I would go to Chipotle at least once or twice a week! I love the vibe, the quick service, and their high-quality raw ingredients.


Why is Chipotle so successful? Let’s take a closer look.⁠


Brand Story: Chipotle says it is in the business of good food. They seek to use high-quality raw ingredients, classic cooking techniques, and distinctive interior design to bring elements of fine dining to quick-service restaurants. At the same time, Chipotle also says it seeks to cultivate a better world with respect for animals, farmers, and the environment.⁠

In a Nutshell: Food with Integrity.⁠

Why it Works: Chipotle transformed the idea of what was possible with fast food, doing good for both consumers and farmers, totally redefining the experience in the process. The result has been an enthusiastic fan base. ⁠




Here’s how they nailed their brand story:⁠

  • Identified a problem/gap in the market ⁠

  • Redefine An Experience ⁠

  • Know Who They Are And What They Stand For⁠

  • Do Good⁠

The Result = Communities Of Raging Fans⁠



WHO ARE YOU?⁠


A brand story isn’t just a valuable marketing asset, it’s also a brand’s guiding principles and impacts every facet of the organization.⁠

Ready to start building a brand that attracts the right clients and helps you grow your business?⁠


At OM we developed a game-changing system to help companies uncover and define their niche, develop their communication strategy, and design a magnetic visual brand that together produces a steady flow of quality leads.


At OM we developed a game-changing system to help companies uncover and define their niche, develop their communication strategy, and design a magnetic visual brand that together produces a steady flow of quality leads itself in the public's eye and give some tips and techniques to improve your company's image. Send us a DM and we'll get the process started.


The marketing and business world is filled with content that takes advantage of people’s attention and emotion to boost sales. So, as marketers and entrepreneurs, we decided to do something about it. As business owners, we have a responsibility to add value to other people and make a difference. Getting as many eyeballs as possible and robbing people’s attention shouldn’t be an industry standard, and it will never be ours.


We are dedicated to working with physicians, small businesses, and people who care about making an impact, adding value, and growing with the utmost intention and empathy. #WEAREOM


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