Pre-Covid, I would go to Chipotle at least once or twice a week! I love the vibe, the quick service, and their high-quality raw ingredients.
Why is Chipotle so successful? Let’s take a closer look.
Brand Story: Chipotle says it is in the business of good food. They seek to use high-quality raw ingredients, classic cooking techniques, and distinctive interior design to bring elements of fine dining to quick-service restaurants. At the same time, Chipotle also says it seeks to cultivate a better world with respect for animals, farmers, and the environment.
In a Nutshell: Food with Integrity.
Why it Works: Chipotle transformed the idea of what was possible with fast food, doing good for both consumers and farmers, totally redefining the experience in the process. The result has been an enthusiastic fan base.
Here’s how they nailed their brand story:
Identified a problem/gap in the market
Redefine An Experience
Know Who They Are And What They Stand For
The Result = Communities Of Raging Fans
WHO ARE YOU?
A brand story isn’t just a valuable marketing asset, it’s also a brand’s guiding principles and impacts every facet of the organization.
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At OM we developed a game-changing system to help companies uncover and define their niche, develop their communication strategy, and design a magnetic visual brand that together produces a steady flow of quality leads itself in the public's eye and give some tips and techniques to improve your company's image. Send us a DM and we'll get the process started.
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