1. Brand Purpose
This is your business and your brand’s ultimate purpose, the WHY. Why does it exist?
2. Brand Vision
What are you working toward? If you remain committed to your purpose, what will be the outcome of it?
3. Brand Mission
This is where most biz start and stop, by just describing how the work gets done. But unless you know ‘why’ you’re in business (Purpose) and ‘what’ you expect to accomplish (Vision), how you get there won’t mean a thing.
️ Now, having the clarity of from 1&2, how do you plan on getting to where you want to be?
4. Brand Values
What do you stand for? What promises are you making to people?
5. Brand Positioning
Target audience, differentiator, market analysis to find your sweet spot in the market.
6. Brand Story
People don’t connect with businesses or products or services. People connect with people. Build trust and connection through storytelling.
7. Brand Personality (translate everything into look & voice)
Translate 1-6 into something tangible like your brand visual style and voice!
How many of these did you check off?
Which ones are you going to work on next?