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How To Use Hashtags on Instagram, Facebook, TikTok, Pinterest, LinkedIn, and Twitter


How to use hashtags on Instagram

Although hashtags started on Twitter, they reached their full expression on Instagram. You just need to figure out which to use, and get tagging.

  • In the caption section of your post, type all the hashtags related to the photo. For instance, if you are into wedding decoration services, you can tag the image with relevant wedding hashtags.

  • Hashtags can also be added in one or more comments.

  • Although the maximum for Instagram is 30 tags, an excessive amount of tags may be annoying for some people. But they definitely work for growing your account!


There’s so much to say about Instagram hashtags, I wrote an entire article! There’s even a free download for your enjoyment.


How to use hashtags on Facebook

Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they’ll see a results that contain the hashtag so they can learn more about topics that interest them.


Facebook introduced hashtags in 2013, but hasn’t said much about how to use them. For years, they seemed sort of forgotten.


One reason is that the majority of Facebook profiles are private: 72%, vs. only 12% of Twitter accounts.


People with private accounts can’t get involved in public hashtag conversations, so their effectiveness is limited for personal profiles.

But business pages should jump in!

Here are 5 ways Facebook hashtags could help your brand:

  • Expand your reach – Help people interested in niche topics find each other and join the conversation.

  • Amplify the brand – Help an idea or product catch on by branding your Facebook page posts with your own hashtag.

  • Cross social platforms – Post to multiple platforms with the same post now that hashtags in Facebook are searchable.

  • Promote specials and events – Use a special hashtag in your posts to promote your events on other platforms.

  • Capture new fans and leads – Reach like-minded individuals within key audiences and get them to engage with your page or cause.

Do hashtags work on Facebook now?

YES! Years after purchasing Instagram, Facebook has finally gotten behind hashtags on its parent platform in mid-2020. Facebook will not only suggest hashtags to you, but also let you know how often they’re used.


Currently, it seems best to add 3-5 key hashtags. Or if you want, go a bit further and add up to 10-15. But no more. Remember to track which posts do well and how many hashtags they have to determine the best practice for your audience.


How to Use Hashtags on TikTok

TikTok hashtags work pretty much the same as on Instagram and Twitter.

But on TikTok, your text is more limited than even on Twitter!


100 characters total in your caption, to be exact.


You can add hashtags in a comment, but these don’t really work as well as hashtags in Instagram comments. So, you’re going to have to be super discerning on which tags you choose to include in your caption.


We recommend going with one broad and one narrowly-niched hashtag.

How to use hashtags on Pinterest

For years, Pinterest discouraged hashtag use. They changed their tune in August 2017, and actively encouraged the use of descriptive, contextual hashtags.


Add a couple relevant and keyword-related hashtags at the end of your Pin description. The maximum recommended is 20.


However, as 2020 draws to a close, Pinterest is no longer pushing hashtag use, calling it “optional.” Some Pinterest pros still find them helpful, though.


If you choose to include hashtags, place them at the end of your Pin description.

They are never needed in board names or board descriptions. Pin descriptions only!

Once again, this topic deserves an article all its own.


How to use hashtags on LinkedIn

A latecomer, LinkedIn added hashtag functionality in 2018.


Adding a few carefully chosen hashtags to your LinkedIn posts can help you connect with other members interested in your niche. Members can also choose to follow hashtags. By following hashtags of personal interest, you’ll start seeing relevant updates in your feed that include those hashtag topics.


Because LinkedIn is a professional network, stick to content-related terms. Ditch the commentary and jokes or memes. #KnowWhatIMean?


When you create an update to share with your network from your LinkedIn homepage, you can add your hashtag by typing # and the word or phrase directly in your post. You can also click on # Add hashtag at the bottom of the share box and type your desired hashtag.


Recommended hashtags will automatically be suggested when you compose your hashtag.

Hashtags can be used anywhere in your post to share a video, article, or document. Hashtags in comments or within articles don’t show up in hashtag feeds at this time.


How to use hashtags on Twitter

If you tweet with a hashtag on a public Twitter account, anyone who does a search for that hashtag may find your tweet, increasing your visibility.


In addition, according to a study, including hashtags:

  • Increase the likelihood of at least one retweet.

  • Moderately increase the chance of at least one favorite.

  • And combined with images, help your tweets get indexed by Google!

Here are best practices for using hashtags on Twitter:

  • When using hashtags, understand what they mean before using them. Especially if you hijack an existing hashtag, research its meaning first.

  • Twitter’s best practices suggest using only two hashtags per tweet. Spamming your tweet with hashtags is never a good idea.

  • Twitter also suggests only using hashtags relevant to your tweet.

  • It is also suggested to use “CamelCase” format if you’re using two or more words. For instance, if you read shareacoke, it may not make much sense, but if you see “ShareaCoke,” you know it’s a hashtag by Coca Cola.

  • The popular hashtags can be viewed on the “Trends” sidebar on the left of Twitter. Clicking on the hashtag (it appears in blue) will take you to a search results page where all the tweets containing that hashtag appear.


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