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Ready to become the go-to doctor for employers looking for a workers' compensation specialist?

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EMPOWERING OUR CLIENTS

We partner with physicians to help them build their practices, grow their workers' comp referrals, and become go-to doctors for employers.
 

For the past two decades, OM has been helping physicians grow their practices by helping them build a solid foundation for long-term success. The best part is that we have been able to help our doctors build a solid foundation for long-term success and not just one or two referrals here and there. We know what it takes to build a successful workers' compensation practice.

In 2010, we launched the WorkComp Ready™ certification. Since then, we have empowered hundreds of doctors and their staff to properly and efficiently serve as the go-to for employers looking for qualified physicians. 

 Physicians who complete the program are in high demand and are highly qualified to treat work-related injuries. - Our exclusive WorkComp Ready™ training course is only available to providers participating in marketing programs.


We only want to partner with doctors who are serious about growing their practices with a solid foundation rather than making quick marketing fixes. We understand that you might not be the right fit for our services if you're looking for a one-two referral, and we respect that. We only want to partner with doctors motivated to grow with a solid foundation for many years to come!

VALUE PROPOSITION

Hiring a team of marketing experts at less cost than hiring one full-time equivalent marketing representative is the most cost-effective solution for physician practices.

 

The OM Marketing Team has decades of combined experience and strong relationships within the workers' compensation industry that are invaluable in helping clients successfully grow their workers' compensation patient referrals.

 

The Workers' Compensation system is a confusing maze for medical providers; the turnover at Case Management and insurance companies is extremely high (nearly 40% a year), thus making it almost impossible to run your practice and maintain relationships. You would probably spend countless hours looking for information online. And you would undoubtedly be frustrated in the process. So let our team take care of all your marketing needs so that you can focus on what's most important: taking care of your patients!

OM providers no longer have the burden of time-intensive recruiting, screening and interviewing, training and assessing, and do not have the financial burden of payroll taxes and costly benefits, unemployment and PTO costs, and reimbursement.

Why Hire The Experts?

OM is the industry leader in connecting the most qualified physicians and medical providers to workers’ compensation professionals who demand the best care and treatment for their injured employees, along with compliance with workers’ compensation guidelines and best practice protocols. 

OM has a longstanding, highly respected reputation for ensuring its contracted Medical Providers are the best in their areas of expertise and consistently follow Workers’ Compensation guidelines and best practice protocols. By providing much-needed education in Workers’ Compensation, formal training, and continuous support.

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  • How Does The Physician Outreach Program Work?
    OM assigns one or more liaisons to represent your practice. These liaisons work to establish rapport & educate through targeted outreach to potential referral sources. Much like a pharmaceutical rep, they arrange meetings with physicians and referral coordinators, using their time together to explain the value of sending referrals to your practice.They use proven methods to identify referral potential, qualify & score the practice/physician as a potential referral source, and determine who the key decision-makers are.
  • How Long Does It Take To Generate New Referrals?
    On average, you can expect to see changes to referral patterns after 6 months. It takes time to build rapport and credibility with potential referral sources. In some cases where the environment is highly competitive, it may take significantly longer to penetrate the market.
  • How Much Of A Commitment Do I Have To Make?
    Contracts for Physician Outreach Representation are six months minimum.
  • How Quickly Can We Get Started?
    Physician Outreach programs take at minimum 1 week to set up after contract signing & first payment. When you speak to our team, they will discuss implementation timelines and collaborate with you on the best start date for your practice.
  • What Are The Payment Terms & Billing Options?
    Physician Outreach programs are all prepaid meaning we require you to make payment before the start of work every month. In addition, we require a signed credit card payment pre-authorization agreement on file, which will be used to fulfill your payment if you do not initiate payment manually upon invoice. The first payment is due at contract signing, and future payments are billed recurring monthly.
  • How Can I Increase My Workers' Compensation Revenues?
    Task an existing Employee to promote the practice to the Workers’ Compensation industry, or hire, train and manage a new employee to do it, or outsource this to a company whose sole focus is to consult with medical practices on growing their workers’ compensation revenues.
  • What Is Required Of Us?
    Partnership is key. OM maintains very high standards and requires certain criteria is met and maintained with each OM client. A “partnership” needs to be established as each client holds responsibilities such as providing access to communication with the physicians directly, responding to our initiatives timely, attending and participating in regularly scheduled calls/teleconferences/meetings with OM leaders and account managers, and following through on agreed-upon tasks, activities, and timelines. This is necessary for OM to most effectively provide the services recommended and selected with the goal of increasing business and revenue for the practice.
  • What Is Your Target Audience?
    OM can connect with professionals from across the Workers' Compensation spectrum from claims adjusters, case managers to risk managers to TPAs to self-insured and so on. Even in a perfect world, you would find it difficult to establish and maintain these relationships on your own. OM does it all for you. Plus, as you know, the Workers’ Compensation system can confusing for medical providers. The Insurance Industry: Employers & Self Insured Employers Third Party Administrators (TPAs) Managed Care and Case Management Companies, Government, Governmental Agencies & School/Municipal Boards.
  • Do I Need To Be In Network With All Workers' Compensation Networks?
    A team of experts in network development will work with the Provider to review current contracts and rates, make recommendations for the best contracts to ensure that you are a member of the major networks and in good standing.
  • How Can We Measure Growth?
    First, establish a baseline of your current Workers’ Compensation revenues as a percentage of your practice’s total revenues. This will help you to measure where you are now and also use as a baseline to compare against future growth. Understanding the history of workers’ compensation referrals is of significant advantage to OM in its endeavors to increase PROVIDER’s workers’ compensation referrals. Utilizing the Referral Tracking System is essential. This helps determine the benefit of utilization of OM’s services.
  • Will OM Schedule CEUs?
    Yes. Through OM Education™, physicians will be offered opportunities to prepare outlines for CE approval so physician can present to TPAs, self-insureds, and at OM symposiums and webinars. In addition, OM will also schedule CE dinners, luncheon, symposiums and other educational events. OM is registered with the State of Florida to provide Continuing Education through approved courses of interest to professionals in the workers’ compensation, auto/liability, legal, and healthcare industries. CE credits are approved for: Workers’ Compensation and Auto/Liability Adjuster, RN/LPN, CCM, CLE/attorneys, Paralegals, CME.
  • What Are Best Practices And Why They Are Important?
    The OM WorkComp Ready™ certification prepares physicians and staff so the practice can effectively welcome and manage Workers’ Compensation patients in need of care and services. This program benefits patients, employers, nurse case managers, adjusters and TPAs, specialty physicians and staff. The OM WorkComp Ready™ certification ensures providers are experts in managing the necessary steps and documentation including timeliness of patient evaluations, documentation, orders and appropriate processing, and the DWC25.All clients represented by OM are required to meet certain criteria of the OM WorkComp Ready™ Program. Workers’ Compensation industry professionals understand the value of ensuring smooth handling of all involved with the care and treatment of a patient injured at work. All involved want the best treatment possible for the patient and it makes good business sense to ensure all processes are provided effectively. Workers’ Compensation professionals are assured that physicians and practices with the OM WorkComp Ready™ seal provide the highest level of care and treatment, are compliant with workers’ compensation guidelines, and all processes are met or exceeded. The OM WorkComp Ready™ program is an OM trademark of excellence. The industry recognizes OM's WorkCompReady™ Certification as the gold standard in workers' compensation training. This course was developed in collaboration with industry leaders, and it provides physicians and their staff with the education and training they need to effectively manage Workers' Compensation cases.
  • How Quickly Can We Get Started?
    Onboarding can take at minimum 1 week to set up after contract signing & first payment. When you speak to our team, they will discuss implementation timelines and collaborate with you on the best start date for your practice.
  • What Are The Payment Terms And Billing Options?
    First payment is due at contract signing, and future payments are billed recurring on a monthly basis.
  • What's Included In With My Monthly Payment?
    Industry Audit is conducted Review and Development of Marketing Materials, as determined necessary Workers’ Compensation Network Analysis Work with physician on applications to become a provider for networks - CE Certification – Physicians and/or practice professionals require certification Staff and Physician Training specifically in all aspects of workers’ comp “New OM Client” Announcement is distributed A team of experts in healthcare and Workers’ Compensation dedicated to marketing the practice Direct Representation at Site Visits and meetings with employers/carriers Continuing Education Set- Up Coordination of appointments and meetings including “Meet-and-Greet” Active participation and representation in industry events including galas, seminars, fund-raisers. Continuously developing new relationships and maintaining and strengthening established relationships Maintain the presence of the practice in the industry Quality Assurance audits by conducting visits, calls, and sending emails to referral sources to ensure satisfaction and to solve any issues that may arise.
  • Do I Need A Seperate Marketing Budget?
    Yes. A monthly marketing budget is required. OM will request prior authorization according to clients needs as determined in client’s best interest to achieve increased referral and revenue objectives. OM will not exceed clients monthly marketing budget. Ensuring cost and time effective management of client’s budget by OM is through one of two methods: Clients assigns a specific credit card to OM which OM utilizes for marketing events including but not limited to lunches, in-services, and grassroot events. OR OM submits a separate request in advance of each month in which services and marketing expenditures occur. OM will know in advance of marketing budget expenditures and all receipts will be sent to client by OM monthly.

Learn about our other services that do not include WorkCompReady™ Certification and Marketing

Suppose you are not interested in a comprehensive marketing plan and WorkComp Ready™ certification but would like to learn more about other services we offer to get exposure to thousands of adjusters, employers, nurses, and other claims professionals. In that case, we provide different options to meet all types of budgets.
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