Our Marketing Philosophy
At OM, our marketing philosophy is simple and intentional:
To help employers, adjusters, case managers, and attorneys find the best doctors, and to connect the best doctors with the professionals who are looking for the best care for their injured workers.
We work with doctors who are committed to doing things right—doctors who prioritize patient care above all else, regardless of the payor, and who understand the importance of outcomes, communication, and documentation in workers’ compensation.
Through relationships, partnerships, and education, we make sure the providers we represent are fully aligned with what this industry needs. Our WorkCompReady™ Certification helps doctors and their staff understand the forms, timelines, and best practices that keep cases moving and care consistent.
At OM, we don’t just market—we build trust. Our goal is to make it easy for professionals to find the right doctors, and for doctors to grow their workers’ comp referrals by standing out for the right reasons.
That’s our philosophy. That’s what we do best.
ABOUT US
How it All Started
A Trusted Resource in Workers’ Compensation Since 2004
From the beginning, OM has focused on supporting the professionals who manage injured employees every day. We’ve built strong relationships and developed a panel of doctors known for their outcomes, clear communication, understanding of required forms and documentation, and most importantly, for prioritizing patient care above all else, regardless of the payor. That mission continues to guide everything we do.
In 2010, OM introduced the WorkCompReady™ Certification to ensure that the doctors we represent understand best practices and carry certification distinction in workers’ compensation. As more professionals turned to OM for help in finding qualified doctors, it became clear that education and communication were essential. The certification was created to ensure OM doctors aren’t just experienced, they understand the full process, including paperwork, documentation, and everything required to help a case move forward. It reflects our commitment to being the go-to resource for employers, adjusters, and case managers who need help finding the right doctor for an injured employee.
That same year, OM launched the first OM Directory, a printed guide developed specifically to help adjusters, employers, case managers, and attorneys identify doctors who meet these high standards.
In 2011, OM created the Bloom Awards, formerly known as the IN TOUCH Awards, to recognize the professionals who go above and beyond, including adjusters, nurses, risk managers, doctors, and others across the workers’ compensation community. The Bloom Awards Gala has become a celebration of excellence, and it’s loved by many.
In 2021, OM created Bloom Magazine and the Bloom Community, a nationally recognized publication and platform designed for women in workers’ compensation, risk management, insurance, and healthcare. Bloom is built on the belief that wellness, leadership, and growth belong together, and it continues to grow as a space for those who are committed to rising, evolving, and supporting others in reaching their highest potential.
In 2022, OM launched the Best Doctors in Workers’ Compensation list, published every August. This recognition highlights doctors who consistently demonstrate what it means to provide exceptional workers’ compensation care. Being selected is more than an honor, it’s a designation that reflects a doctor’s reputation, performance, and the trust they’ve earned from professionals in the field.
In 2023, OM expanded access by making the directory available online, becoming the only national directory exclusively featuring WorkCompReady™ Certified doctors. We continue to enhance the platform, adding user-friendly features and the latest technology to meet growing demand and provide a better experience for those who rely on it.
In 2025, OM launched OM Magazine, a national publication curated specifically for orthopedic professionals. Available in both print and digital formats, it is distributed to orthopedic practices across the country. With over 20 years of experience, OM has earned its place as a trusted leader in the healthcare space, offering insight, marketing expertise, and tools that support practice growth and visibility.
Today, OM remains focused on its original purpose: helping adjusters, employers, case managers, risk managers, and attorneys find the best doctors to treat injured employees. Doctors who deliver excellent care, achieve strong outcomes, communicate clearly, and understand the documentation that keeps claims moving forward.
That’s what OM stands for. That’s what makes our doctors exceptional and that’s what we will always deliver.
