Workers' Compensation Marketing 

OM helps physicians grow their workers’ compensation referrals by keeping their practice visible to the people who direct care—employers, adjusters, case managers, risk managers, and attorneys. We promote your practice, strengthen your reputation, and ensure your team follows workers’ compensation best practices. We also provide training, support, and guidance to improve documentation, resolve referral issues, and build strong referral relationships.

OM is a trusted partner for physicians who want to grow their workers’ compensation referrals and become the preferred choice for employers seeking quality care for injured employees. For more than two decades, we have helped physicians build lasting success by increasing their visibility with the people who decide where injured workers are sent for treatment. These include employers, carriers, case managers, risk managers, attorneys, and others involved in the claims process. With a physician retention rate of approximately 97 percent, our results speak for themselves.

​

We are clear about who we are and what we do. OM is not a referral service. You are not paying us to send you referrals. That would be illegal. When you hire OM, you are investing in strategic marketing, relationship building, and long-term positioning that ensures your practice stays visible to decision-makers. Our role is to promote your practice, reinforce your reputation, and support your team in consistently following workers’ compensation best practices. We also provide hands-on training, continuous support, and guidance to help your practice grow the right way. That includes helping your team stay on track with documentation, collecting valuable feedback, resolving referral issues, and building strong relationships that lead to sustainable growth.

​

In 2010, we created the WorkCompReady Certification. It remains the only certification of its kind. Developed with input from respected industry leaders, it has become the recognized standard for physicians committed to excellence in workers’ compensation. The WorkCompReady Certification focuses entirely on non-clinical best practices such as documentation, reporting, and communication. It does not include treatment protocols or clinical guidance. OM does not provide medical advice or interfere with patient care. Physicians are fully responsible for treatment decisions, and patient care always comes first. This certification equips physicians, physician assistants, and their staff with the knowledge and structure needed to properly manage the documentation process in workers’ compensation. It establishes a professional standard that employers, adjusters, and case managers can rely on. Growing a workers’ compensation practice takes time, consistency, and the right approach. Every market is different, and each practice grows at its own pace. Factors such as specialty, reputation, and turnover among referral sources all play a role. Our approach is steady, ethical, and proven to work when both sides are committed.

We make sure every client understands the process, the effort involved, and the long-term value of being positioned correctly in the industry. When expectations are clear, growth follows.

• No employee taxes or benefits. You’re not responsible for payroll taxes, health insurance, PTO, or unemployment insurance.

• No recruiting or training. You don’t need to post jobs, interview candidates, or train someone on how workers’ comp works.

• No daily oversight. We don’t require supervision. Our team is experienced, independent, and focused on results.

• No added overhead. You get a full team without adding another salary, desk, or internal workload.

• Established relationships. We’ve built trust with employers, adjusters, case managers, attorneys, and risk managers over the last 20+ years.

• Specialized focus. We only work in workers’ compensation. We know the process, the expectations, and how to keep your practice top of mind with referral sources.

• Works alongside your staff. If you already have a marketing team, we don’t replace them—we work with them and focus solely on the workers’ comp side.

• Faster results. Instead of starting from scratch, you gain immediate access to a team that already knows what works.

Once onboarding is complete, OM’s Outreach, Field Liaison, and Operations Teams work together to implement your customized action plan. Each team has a distinct role in ensuring your success.

Growth takes time. No two practices grow at the same pace, and many factors play a role—your specialty, your reputation, the strength of your local relationships, and the frequent turnover among adjusters, case managers, employers, and carriers.

Anyone promising immediate referrals is not being honest. That’s not how workers’ compensation works. OM is a long-term strategy built on consistency, experience, and mutual effort. If you're looking for quick results or just a few referrals, we’re not the right fit.

We partner with physicians who understand the process and are committed to building long-term success for many years to come.

Yes, but the workers' compensation landscape has evolved. With 85% of adjusters and referral sources working remotely, OM’s long-standing relationships make outsourcing your marketing to us more efficient and effective.

Approximately 97 percent of the physicians we work with stay with us. That retention rate reflects the trust, results, and long-term value they experience through our approach.

OM created the WorkCompReady Certification in 2010. It is the only certification of its kind, developed with guidance from industry leaders and focused entirely on non-clinical best practices like documentation, communication, and reporting.

No. OM is not a referral service, and you are not paying us to send you referrals. That would be illegal. What we offer is strategic marketing, relationship building, and long-term positioning to keep your practice visible to decision-makers.

Yes, our agreements are month-to-month, so you can cancel at any time if you’re not satisfied with our services.

No. The certification is only available to practices and providers who work with OM.

Yes, physicians can hire OM to grow their private practice

Visit ommktg.com or watch this short video for an overview.