If Your Practice Isn’t Being Marketed the Right Way, It’s Being Overlooked
- OM
- Jun 18
- 2 min read
The workers’ compensation landscape has changed. Many adjusters, case managers, and risk managers now work remotely or in hybrid roles, and nearly forty percent transition out of their positions each year. As a result, long-standing referral relationships may no longer be in place, and relying on traditional network listings is often no longer effective.
Referrals still go to doctors who remain visible, but visibility alone does not guarantee success. It is not enough for a physician’s name to be seen. What truly matters is the quality of care they provide. Strong outcomes, timely documentation, clear communication, and consistent adherence to best practices are what build long-term trust.
Without these, visibility means very little. Referral sources look for providers who are not only accessible and responsive but who also help move cases forward and ensure injured workers receive the care they need.
That’s Why Doctors Turn to OM.
For more than twenty years, OM has been a trusted partner to doctors who want to grow their workers’ compensation referrals and become a reliable resource for the claims professionals they work alongside. We support physicians who prioritize patient care, understand the system, and are committed to providing exceptional service to both their patients and the referral sources involved.
We understand how referral decisions are made across different states. Whether referrals are employer-directed, employee-selected, or panel-based, we build customized strategies that reflect each structure.
Our goal is to make sure the doctors we work with stay visible in the right way—with quality care, consistent outcomes, and a professional reputation that speaks for itself.
Our approach focuses on three key areas:
Patient care comes first. We represent doctors who are outcome-driven, who follow best practices, and who provide timely and complete documentation.
Relationships matter. We maintain ongoing communication with the people who coordinate care so they know which providers are dependable and aligned with their goals.
Strategic visibility. We ensure that the physicians we support are consistently seen by the right decision-makers for the right reasons.
At OM, everything we do is grounded in one core belief—that injured workers deserve excellent care and that referrals should go to the doctors who deliver it.
Contact info@ommktg.com to learn more
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