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How to Grow Your Workers’ Compensation Referrals

Samantha Diaz

Are you a doctor looking to grow your workers’ compensation patient referrals? The workers’ compensation industry offers incredible opportunities, but navigating it effectively requires focus, strategy, and the right approach.


Whether you’re starting fresh or strengthening your existing efforts, the journey to long-term success can be distilled into three clear options:


1. Assign the Role to an Existing Team Member

One approach is to delegate workers’ compensation marketing responsibilities to someone on your team. This individual would focus on building relationships with key decision-makers like claims adjusters, case managers, and third-party administrators (TPAs).

While this option is straightforward, it requires the employee to balance their existing duties with the demands of marketing and relationship-building. It’s important to ensure they have the time, training, and understanding of the workers’ compensation landscape to perform effectively.


2. Hire and Train a Dedicated Employee

Another option is to hire a dedicated staff member who focuses solely on growing workers’ compensation referrals. This provides a targeted approach but involves a significant investment of time and resources in recruiting, training, and managing the new hire.

Additionally, the financial burden includes payroll taxes, benefits, and other overhead costs. For many practices, these challenges can make it difficult to justify the expense—especially when results may take time to materialize.


3. Partner with Specialists Like OM

For many practices, the most efficient and effective solution is to partner with experts who specialize in growing workers’ compensation referrals. OM, the largest firm dedicated to this field, has been helping physicians expand their workers’ compensation referrals by following proven best practices for over 20 years.

Partnering with OM saves you time, eliminates the financial burden of hiring and training staff, and connects your practice directly with key industry professionals, including risk managers, case managers, adjusters, TPAs, and self-insured entities. OM’s decades of expertise ensure that your practice is positioned as a trusted provider in the workers’ compensation field, allowing you to focus on providing excellent patient care.


Why Relationships Matter in Workers’ Compensation

Success in workers’ compensation relies heavily on relationships. The industry experiences high turnover rates, with up to 40% of case managers and insurance adjusters changing positions annually. Staying connected with the right people requires consistent effort and a deep understanding of the field.

OM serves as a central hub for building and maintaining these relationships. Their established network and regularly updated insights help practices navigate the ever-changing workers’ compensation landscape with confidence.


Practical Steps to Grow Your Workers’ Compensation Referrals

If you’re serious about growing in this field, here are some key steps to help you get started:

  1. Set a Revenue BaselineMeasure your current workers’ compensation revenues as a percentage of your total practice earnings. This will give you a clear starting point to track growth over time.

  2. Analyze Historical DataReview the past three years of workers’ compensation revenue by insurer, TPA, or employer. This analysis can highlight trends or issues that may need attention.

  3. Evaluate Office ProceduresTake a close look at your office’s processes and paperwork for workers’ compensation cases. Seek feedback from providers and case managers to ensure your forms and timelines meet their expectations.

  4. Achieve WorkCompReady™ CertificationCertification positions your practice as a trusted resource for employers seeking qualified providers. Hundreds of doctors have earned WorkCompReady™ certification, recognized as the gold standard in workers’ compensation training.


Why Choose OM?

OM has spent over two decades helping doctors grow their workers’ compensation referrals with proven strategies that work. By leveraging OM’s expertise, you gain access to the tools, resources, and connections necessary to build a strong foundation for growth.

OM isn’t just about quick wins—it’s about creating lasting success. If your practice is committed to growing and becoming a trusted provider in the workers’ compensation field, OM is the partner you’ve been looking for.


Take the First Step Toward Growth

Growing workers’ compensation referrals doesn’t have to be overwhelming. With the right strategy, tools, and support, your practice can thrive in this competitive industry.

To learn more about how OM can help you achieve your goals, contact us at info@ommktg.com. Together, we can build a foundation for long-term success and ensure your practice is positioned as a leader in the workers’ compensation field.


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